It's no secret that book promotion services are in the spotlight lately as brisk sales continue in brick-and-mortar stores and online booksellers. If you're an author self-publishing your work,...
Whether you hire a firm to provide book marketing services or handle promotion on your own, you need a well-crafted author's bio. It figures into many aspects of your marketing campaign and is...
Excellent book PR campaigns don't happen by accident and if you're writing and self-publishing a book, make sure to plan your publicity campaign in advance. Many self-publishing platforms...
Successful blogs and the people who write them happen because of a connection with their audience of readers. When authors consider blogging as part of a book marketing services campaign,...
Writing and publishing a successful book is a multi-faceted process that stretches out over months, if not a year or more. Therefore, it can be tempting to be less active in some areas. But if you are, it could hold your book back. For example, when checking out how to promote my book, you'll read about maximizing media exposure and PR opportunities. They are places where you want to be active and directly involved. When you land a TV interview or ar... moreAuthors: Make the Most of Yor Media Exposure
Writing and publishing a successful book is a multi-faceted process that stretches out over months, if not a year or more. Therefore, it can be tempting to be less active in some areas. But if you are, it could hold your book back. For example, when checking out how to promote my book, you'll read about maximizing media exposure and PR opportunities. They are places where you want to be active and directly involved. When you land a TV interview or are mentioned in an article, it's crucial to use the coverage in many follow-up ways to maximize its impact. Target readers are impressed when they see it.
Part of the need to maximize publicity hits comes from the intense competition books face today. The other part is the fracturing of the media – every outlet has a dwindling audience. But the total audiences for most media coverage are increasing if you count the views they receive online. Authors themselves can contribute to online views by posting links to their social media, blogs, and websites. It's also important to note that the PR generated by a book launch has many other business promotion opportunities for authors. Many people today write books more for publicity than selling copies.
Becoming an author also provides excellent content for a personal website, and writers are expected to have sites. When people visit to learn more about a book, they also know more about you and your business related to the book's topic. Most nonfiction authors write books in their field of expertise. The books raise their visibility and stature within the profession or industry, making them thought leaders and more respected. The same things are draws for the media in covering an author and book. Once you become a trusted source for the media, you'll have ongoing personal PR.
People who follow you on social media are interested in finding out more. When you receive media coverage and post links to your accounts, it lets fans and followers read and listen to more. Before buying a book, they may hear several things about an author becoming interested enough to become readers. The cross-pollination between books and media articles is significant, and each can influence the other. Reaching target readers in multiple channels increases your book's discoverability and, ultimately, your personal visibility. It's easy to see how both can help your business significantly.
Learning more about author marketing is essential if you're the author of a recently published book about a business or professional topic. You may have already come across the concept while...
Even the world's most famous authors need marketing support for the new books they write to achieve their goals. Besides having an excellent literary agent and editor on their side, having a...
Both self and traditionally published authors benefit enormously from book publicity that promotes their work, and blogs play an increasing role. Ask anyone with experience in the publishing...
Anyone who watches or follows today’s social media stars knows that nearly everyone promotes a line of merchandise. The same tactics work for authors, and merchandise can be a part of a book...
