Athleisure is a fashion trend in which people dress in clothes that are designed for athletic workouts but can also be worn casually. Athleisure wear has become more acceptable in a variety of social settings, including the workplace. The majority of consumers believe that activewear is comfortable and flexible, which can be attributed to the materials used to make such clothing or footwear. The most common materials used in such athleisure apparel are synthetic textiles such as polyester and nylon, which when combined tend to provide the best combination of required qualities. The global athleisure market is being researched and analysed by type, product, end-user, distribution channel, and region.
Athleisure Market Scope:
The report includes drivers to your advantage, restraints to help you overcome obstacles, and potential opportunities for the Athleisure market. The Athleisure market report also aids in understanding the consumer's interests and purchasing habits, how much your potential customers spend annually on the types of products or services you intend to offer, and the size of your business's potential market. The qualitative and quantitative data in the Athleisure market study help to understand which market segments and regions are expected to grow the fastest, market factors influencing the market, and key opportunity areas.
Athleisure Market Overview:
The report thoroughly examines the current Athleisure Market and forecasts performance over the forecast period. The report profiles key market criteria to help stakeholders make sound business decisions. The report provides an overview of the Athleisure market, highlighting standard topics and providing data that can be customised to meet specific needs. The report provides insight into the Athleisure market, assisting in the understanding of future product demand and competitiveness. Market Overview provides detailed information on market size, regional share, and benchmarking of market players. The report aids in providing comprehensive knowledge of the Athleisure market in order to redefine and fully utilise business strategies.
Athleisure Market Size was valued at US$ 292 Bn. in 2020. Global Athleisure Market size is estimated to grow at a CAGR of 8% over the forecast period.
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Under Armour Inc.
New Balance Athletics Inc.
Columbia Sportswear Company
The report examines the Athleisure market's key players in terms of company size, market share, market growth, revenue, production volume, and profits. The Report delves into key players' growth strategies, such as strategic alliance formation and new product innovation. The report aids in understanding the pricing strategies of competitors in the Athleisure market so that pricing strategies can be analysed and developed accordingly.
Athleisure Market Drivers:
Yoga studios, gyms, health clubs, and other locations where in-person group yoga instruction was held were shut down or temporarily closed on a global scale as a result of the lockdown measures. Sustainability has entered the athleisure market, which has long been a fashion trend. Consumers continue to seek out and buy new items made of environmentally friendly, long-lasting, and high-quality materials, and many businesses are attempting to bridge the gap between fashion and innovative-functional designs.
Athleisure Market Segmentation:
According to Type, In 2020, the mass athleisure type segment held a 65% share of the Athleisure Market. Athletic casual clothing is becoming more popular in a variety of social settings. Many work-appropriate garments are made from sports-inspired materials such as spandex, Lycra, and other synthetic fibres.
During the forecast period, the premium type segment is expected to grow at a CAGR of 5.3%. Athleisure brands have been venturing into uncharted territories in the sportswear market, particularly workwear. Many brands and businesses combine trendy workwear with athleisure to offer these products at low prices. Some businesses are also promoting a healthy lifestyle for consumers in order to build a community of active enthusiasts and thus increase bulk product sales. Brands are also focusing on providing athleisure that appeals to consumers' daily preferences. These factors are expected to drive the Athleisure Market's growth over the forecast period.
By the End User, Women dominated the Athleisure Market in 2020, accounting for 43% of the total. Women's participation in sports and fitness has the potential to drive segment growth. The Sasakawa Sports Foundation estimates that 72% of Japan's total population participates in sports at least once a year. Furthermore, nearly 72% of the country's total female population participates in sports at least once a year. Demand for national sportswear and athleisure is driven by this factor. Increased female participation in sports clubs is also expected to drive market growth. Product launches, collaboration, market expansion, and sportswear innovation are also driving growth in this segment.
Athleisure Market Share Analysis:
The report examines key players in terms of their contributions to the Athleisure market. In comparison to other players, it provides the concept of expanding the business in the Athleisure market. In comparison to your company, the report includes key insights about market players based on revenue generation, product offering, and customer base. It depicts the growth, fragmentation, dominance, and merging characteristics of the Athleisure market.
Factors influencing the Athleisure market in regions such as North America, Asia Pacific, the Middle East, Europe, and South America are discussed in the report. Legal barriers, geographic advantages, purchasing habits, and so on vary by region and country.
Key Questions answered in the Athleisure Market Report are:
- Which product segment grabbed the largest share in the Athleisure market?
- How is the competitive scenario of the Athleisure market?
- Which are the key factors aiding the Athleisure market growth?
- Which region holds the maximum share in the Athleisure market?
- What will be the CAGR of the Athleisure market during the forecast period?
- Which application segment emerged as the leading segment in the Athleisure market?
- Which are the prominent players in the Athleisure market?
- What key trends are likely to emerge in the Athleisure market in the coming years?
- What will be the Athleisure market size by 2029?
- Which company held the largest share in the Athleisure market?
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