This is a very broad and uncertain matter, but here I can list some common brand creation, and what aspects are involved. You can plan and deploy according to your situation, and based on the options provided to you, I think you will get a general idea. Of course, I will provide you with some references.
Step 1: Make an organized plan
1. Create a solid and clear business plan.
Your business plan needs to set out how you plan to manage your swimwear brand. Write as truthfully as possible. Remember, it's better to underestimate your profits to be pleasantly surprised than to overestimate your abilities and end up disappointed.
2. The company's financial plan is a top priority.
In the early stages, capital is the lifeblood of a business. Even if there is no foreign investment, your company finances smoothly, and mastering a certain foundation is very important.
3 Let's imagine how long you can do this on your own without getting paid.
Do you want to do this swimwear line full-time? If so, how many years are you willing to wait for the company to become profitable and earn your salary? Or do you just want it to be a side project? It's great to make money, but you should focus on the value of the item, not the profit. Try to gauge your level of commitment.
4. Research the rest of the market.
You need to know what swimwear trends are every year. Who are your current and possible future competitors? Who is your target market? How much do you think your design will sell for in retail and wholesale? Ask for feedback from those around you. Talk to shop owners and potential customers.
5. Be clear about your legal obligations.
First, determine your business structure (LLC, partnership, corporation, etc.). In the United States, you need a tax number and a business license. You will also need to fill out a DBA (Doing Business) form at your local bank so that you can accept checks issued in your company's name. You may want to consider hiring an attorney as a consultant or to provide assistance if you need it.
Step 2: Lay the groundwork
1. Consider whether you need employees.
Do you need to hire staff for your swimwear brand? What kind of assistant do you need, how many hours per week, and how much can you pay?
2. Start building your brand.
Now it's time to make some fun and tasteful decisions! How you build your brand will affect who is associated with your swimwear brand, so choose wisely.
3. Design a logo.
List a wide range of different flags, then narrow it down until you choose one that you are sure of. People will gradually recognize your logo, but if you keep changing it, they can easily get confused. Check to make sure the name you choose has an available domain name and consider registering a trademark (which is recognized and encouraged in most jurisdictions).
Step 3: Make clothes or choose suitable suppliers
Establishing a swimwear brand with excellent products is the most important step to opening a reputation. A good supplier will allow you to build a brand with less effort. The swimsuit brand should have good product quality at the beginning and establish reputation. You can go directly to the swimsuit manufacturer and spend more time researching the product. They can help you realize your marketing strategy. Most retailers choose online B2B websites for quick and convenient stocking.
What are the channels to do the brand?
The basic plan to sign up for Shopify or woocommerce is $30 a month -- these online storefronts give you all the features of e-commerce. Almost all you need to do is upload the logo and then import the list of products you want to sell. It handles all checkout and payments for you (they charge a fee, but so does the credit card machine at your physical store).
Go to Aliexpress and find the item you want to sell. You can use their photos, mark them 2-3 times the price, and list them in your store. If someone buys something from your store, you can go to Aliexpress to make the purchase and send it to your customer's address. This is called direct selling. People do wait 2 to 3 weeks for products to arrive from China at their customer's doorsteps. You only need to set the expected shipping time.
Now comes the hard part, how do you get customers to visit your online store? Facebook ads and google adwords are two popular ways to advertise online. You will have to learn how to use their advertising platform and must understand your target audience. For example, if you sell sportswear, is it men's or women's? Age range? Type of exercise? Wait. - If you spend $1 advertising to a 70-year-old woman in a nursing home, you can imagine that's a loss. This is where a lot of people fail. "If you build it, they will come" could not be further from the truth.
Check out the following groups on Facebook "E-commerce Empire" and "90-Day E-commerce Challenge" - they offer free training videos (broken down into dozens of small steps) from steps 1 to 3 - you don't have to pay anything.