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NEW QUESTION 46
Your client is interested in using Rapid Retargeter to implement email campaigns based on information about their known customers who have interacted with their website.
Which three of these Composite Events are exposed for Rapid Retargeter? (Choose three.)
- A. products that were purchased
- B. search strings entered into a website more than twice
- C. pages that were marked as favorite
- D. products added to a shopping cart, where no additional event takes place
- E. products that were browsed/viewed, where no additional event takes place
NEW QUESTION 47
Which coding practice should you use when coding responsive design email messages?
- A. Create separate HTML documents for responsive and nonresponsive emails to avoid having the necessary elements and code structure in one document.
- B. Keep elements showing up in the responsive version in the same order as they appear in the nonresponsive version: left to right and top to bottom.
- C. Include styling code inline between the <HEAD> tags within HTML elements instead of in external files.
- D. Use background images freely; they will just not display if not supported on some platforms.
Reference https://www.slideshare.net/tediaka/responsys-email-designcodingrecommendations (slide 24)
NEW QUESTION 48
Your client wants to be able to analyze the marketing campaign performance in Insight reports broken down by two criteria available in the profile list (Gender and Country). You created the Segment Group following the directions in the Help documentation, but when you run the Insight reports, the Segment reports display "undefined".
What is the reason for the failure?
- A. You should have created a corresponding filter for each rule set to be used to identify the segment group.
- B. You did not select and assign the segment group in the Campaign settings of the campaigns to be analyzed by the segment criteria before launching the campaign.
- C. You don't have the segment group feature enabled in the Account Administration settings.
- D. You did not declare the fields used to define the segment groups in the Data section of the campaign workbook.
NEW QUESTION 49
Which three steps should you take to set up your client's data model to support email campaigns during data discovery implementation? (Choose three.)
- A. Ensure that field names are not duplicated in profile lists and profile extension tables to avoid confusion during personalization or targeting steps in the Responsys campaign design process.
- B. Map the subscriber email address to the EMAIL_ADDRESS__ field in the contacts list to be used for messaging.
- C. Map a field that the client uses to uniquely identify each subscriber to either CUSTOMER_ID_ or EMAIL_ADDRESS_field in the contacts list.
- D. Encourage your client to add as many custom fields as possible to the profile list to increase processing efficiency, thereby eliminating the need for profile extension tables.
- E. Map a field that the client uses to uniquely identify each subscriber to the RIID_ field in the contacts list.
NEW QUESTION 50
You uploaded into the Responsys Content Library an HTML document and three subdocuments personalized with the member level of the subscriber. When you validate the campaign, you get this error: "Email Message preview failed because of template execution runtime error, detailed error: property MEMBER_LEVEL for datasource CONTACTS is not defined in the datasources." How should you correct this error?
- A. The HTML coder didn't include the <#data> directive and declare the CONTACTS data source in each document. Enter this into each document, and the error should now be resolved.
- B. Open each HTML document in the package and declare the MEMBER_LEVEL field by using the RPL directive<#field> in every document. Then reupload the documents into the Content Library.
- C. You did not select the MEMBER_LEVEL column from the CONTACTS database. In the Datasources Section in the Campaign workbook, select the MEMBER_LEVEL field and make sure the alias matches what is in the HTML code. Responsys will now be able to insert values for that column at run time.
- D. The MEMBER_LEVEL field is a Responsys reserved word and cannot be used for personalization.
NEW QUESTION 51