The amphoteric surfactants market is projected to grow from USD 3.52 billion in 2018 to USD 6.48 billion by 2027. The strategy of new product launches was adopted by the key players to strengthen their position in the amphoteric surfactants market.
Rising demand for personal care products and high-performance amphoteric surfactants is expected to drive the growth of the amphoteric surfactants market during the forecast period. Personal care is the largest application of amphoteric surfactants, as they are one of the important ingredients required for skin care, hair care, and other personal care products. The industry is growing rapidly as personal care products have high demand among customers. Growing urbanization, increasing number of working women, changing lifestyle, and rising awareness regarding hygiene and skin care are some of the key drivers of the amphoteric surfactants market in the personal care application. The awareness regarding hygiene and personal health has propelled the need for personal care products. This change has led to an increase in the manufacturing of skin care and hair care products, thus driving the demand for amphoteric surfactants.
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The amphoteric surfactants market has been studied for 5 regions, namely, Asia Pacific, North America, Europe, the Middle East & Africa, and South America. The European region is projected to be the largest market for amphoteric surfactants during the forecast period due to the strong foothold of manufacturers of personal care products in the region. Amphoteric surfactants are the key compounds used in the formulation of various personal care products. The European region is also home for the leading manufacturers of amphoteric surfactants. The major countries driving the growth of the amphoteric surfactants in the European region are France, Germany, Italy, and Russia.
The key players operating in the amphoteric surfactants market include AkzoNobel N.V. (Netherlands), BASF SE (Germany), Clariant AG (Switzerland), Croda (UK), Evonik Industries AG (Germany), Lonza (Switzerland), the Lubrizol Corporation (US), Oxiteno SA (Brazil), Solvay (Belgium), and Stepan Company (US).
Evonik Industries AG is a leading manufacturer of amphoteric surfactants across the globe. The company is a specialty chemical company. It has a well-established distribution network and brand value fueling its growth in the amphoteric surfactants market. The company provides betaine, amine oxide, and amphoacetates for personal care and home care applications.
Solvay is another leading manufacturer of amphoteric surfactants. It has a strong brand name in the amphoteric surfactants market. Mackam, Miracare, Mirataine, and Miranol are the leading brands of the company that have a vast product line, which caters to a wide range of applications. The company offers amphoteric surfactants for personal care, oil & gas, home care, and Industrial & Institutional (I&I) cleaning applications.
Stepan Company is the US-based manufacturer of amphoteric surfactants. The Amphosol brand offered by the company is one of the most consumed amphoteric surfactants in the US. Stepan Company has a strong foothold in the North American market and offers amphoteric surfactants for personal care, home care, and I&I cleaning applications.
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BASF SE is one of the leading manufacturers of amphoteric surfactants in Germany. The company has a strong presence in the Europe amphoteric surfactants market. It focuses on new product launches to strengthen its presence in the market. For instance, in July 2015, BASF SE and the US-based Solazyme launched a new amphoteric surfactant under the brand name Dehyton AO 45. This new product is mainly used in the home and personal care applications. This new product launch is expected to help the company in increasing its share in the amphoteric surfactants market.
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