FDA Approves Philip Morris' Heat-Not-Burn IQOS for U.S. Market

The Food and Drug Administration (FDA) approved the sale of Philip Morris Products S.A.'s IQOS heated tobacco system in the U.S. market.To get more news about Hitaste Hi10, you can visit hitaste.net official website.

The IQOS is an electronic device that heats tobacco-filled sticks wrapped in paper to generate a nicotine-containing aerosol. Under and exclusive licensing agreement with PMI, Philip Morris USA (PM USA) will commercialize IQOS in the U.S. with three HeatStick variants: Marlboro Heatsticks, Marlboro Smooth Menthol Heatsticks and Marlboro Fresh Menthol Heatsticks.

Following a rigorous science-based review of the premarket tobacco product application (PMTA), the FDA determined that IQOS products protect public health because they produce fewer or lower levels of some toxins than combustible cigarettes.

To secure market authorization under a PMTA, U.S. federal law obligates an applicant to demonstrate that marketing of a new tobacco product is appropriate for the protection of public health and requires the FDA to consider the risks and benefits to the population as a whole, including users and non-users of tobacco products.Ensuring new tobacco products undergo a robust premarket evaluation by the FDA is a critical part of our mission to protect the public, particularly youth, and to reduce tobacco-related disease and death," stated Mitch Zeller, director of the FDA's Center for Tobacco Products.

"While the authorization of new tobacco products doesn't mean they are safe, the review process makes certain that the marketing of the products is appropriate for the protection of the public health, taking into account the risks and benefits to the population as a whole. This includes how the products may impact youth use of nicotine and tobacco, and the potential for the products to completely move adult smokers away from use of combustible cigarettes," he added.

Publicado en Default Category en marzo 16 at 08:25
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