What kind of art are you going to sell?
If you are reading this, it means you want to sell art online. But what kind of art? Generally, there are three options: you can sell your work, you can sell copy reproductions, or you can sell digital downloads. Selling your art online means you can charge higher prices for your original work. The downside is that it can be difficult to attract an audience at first, but there are easy ways to start promoting your website and overcome that hurdle.
Selling reproductions of copies means that you will be selling art as a curator, rather than as an artist. You will act as a middle man, selling other people's art online and paying the artist a fixed commission. This method is popular with consumers, but it is also a more competitive market!
Selling digital art downloads online is the best way to reduce shipping costs. Digital downloads can range from scans of print jobs to wallpapers and stock photos. You can sell digital downloads of your work or reproductions.
What business model do you want to use?
Once you've chosen the type of art you want to sell, it's time to think about how to sell it. The most popular options are selling through an online store, either your own or an existing marketplace or selling through a vendor. But no matter how you decide to sell art online, you will need a website where customers can contact you, learn more about your work, and buy it. That's why you'll need to build a website regardless of the business model you choose and don't worry, we'll walk you through the ins and outs of building a website later.
Sell with an online store
If you choose to sell your art through an online store, it means that you will be in control of your own business even after the point of Paintings for Sale Pasadena. In other words, you will be the one to take care of the packaging and shipping of your artwork. Using an online store gives you more control over the entire process.
Sell through a provider
If you prefer a lower-risk way of selling art online, you may want to work with a vendor rather than run the program yourself. This means working with a print-on-demand service or drop shipper to customize your prints or canvases and then sell them on demand. You can start a dropshipping business in any industry, and selling art generally means working with a print-on-demand provider.
The sales themselves will take place on your website, but everything that follows, from printing to shipping, will be handled by your supplier. These services are great if you want to test the waters because you won't pay for any products until after they have been sold, but you will pay more per item than if you were simply buying raw materials in bulk.
Choosing where to sell your art
Choosing the best platform to help you start selling can be overwhelming, which is why we've narrowed it down to the top four ways to sell art online:
- Website builders
- WordPress powered by Bluehost
- Online markets and galleries
- Social media platforms
Before you start, remember that you don't have to choose just one. Most of these options can work with each other, so your art can reach the widest possible audience. For example, both WordPress and website builders offer apps that can easily integrate your online store with sites like Facebook and Amazon, with the click of a button!
Sell with social networks
If you have an e-commerce website for your art, then you can easily integrate various social media channels with that website. For example, it's easy to show a live Instagram feed on your site, or include "share" buttons for customers to republish your website content on Twitter or Facebook.
But the teamwork opportunities between social media and e-commerce don't end there! Many popular social media channels even allow you to sell on their platform, which is great for driving even more customers to your products. Think about it: there are over a billion people on Facebook today, and you can give everyone easier access to your artwork by selling on that platform, and then redirect them to your site!
Packing your art
For anyone who wants to sell through WordPress or a website builder, it is very important to make sure that their products are packaged correctly.
When placing an order, you must choose a package option from your builder. Choose a package that meets the needs of your delivery. Through your builder, you can connect with courier companies such as UPS and FedEx to deliver your artwork. These courier companies will support most types of packaging.
How to sell art online
- Choose how to sell your art
- Choose where to sell your art
- Show your art
- Price your products
- Ship and pack your orders
- Beware of copycats
- Promote your art store
So here we are, this is the part where you put the finishing touches on your gallery and start taking orders. So why wait, act, and sell your art online today?