Increasing penetration of television in the households, rising demand of local content and rising number of television channels is fueling the demand of TV broadcasting in South Africa.
According to TechSci Research report, “South Africa TV Broadcasting Market”- By Region, Competition Forecast and Opportunities, 2018-2028”, The South Africa TV broadcasting market is expanding at a significant growth, owing to rising penetration of television in households and the increasing pay TV viewership in the country. Moreover, rising popularity of local content and high demand of live sports are further boosting the market of South Africa TV broadcasting.
The TV broadcasting market in South Africa is dominated by the satellite TV segment, because people are increasingly choosing to purchase packaged bundles that include pay-tv. The ability to transmit ultra-high picture quality with relative ease as compared to other transmission systems, continues to be a key factor in high adoption rates. Furthermore, the rising set up to operate satellite transmission in a number of locations to view live events like sporting events and live news, is also assisting in fueling industry expansion. Additionally, changes in internet speeds and associated costs restrict consumers' access to OTT media distribution systems, encouraging personal use of satellite-based transmission techniques.
Due to the audience's choice for on-demand video and audio material over traditional transmission, the television industry is actively transitioning from broadcasting to internet. People are switching from cable television and satellite television to over-the-top (OTT) and internet protocol television (IPTV) services, which is largely due to the industry's rapid digitization.
Over the coming years, the market is anticipated to benefit greatly from the IPTV category. The high functionality that IPTV offers over traditional cable TV, such as the capacity to distribute live or recorded programmes via pre-existing networks, is credited with the category growth. Another key issue influencing the revenue streams is the possibility of screen sharing because it allows mobile device users, using tablets and smartphones, to access the same material as TV.
The market for TV broadcasting in South Africa is dominated by the advertising sector, due to the widespread use of cable TV and satellite TV in rural households and the growing desire among marketers to increase their clientele. The market has grown significantly as a result of advertisers and agencies being able to more wisely spend budgets and obtain screen time in accordance with their demands and requirements. A new development in the use of more screens ensures that adverts expand more quickly and provides immediate feedback on their effectiveness, allowing marketers to make the required adjustments to their advertising plans and tactics.
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South Africa TV broadcasting market is segmented on the basis of type and revenue generation. Based on type, the market is divided into Digital Terrestrial Television, Satellite Television, IPTV and Others. Further, the market is fragmented into Subscriptions, Advertising on the basis of revenue generation. The market is divided into Gauteng, KwaZulu-Natal, Western Cape, Eastern Cape, Rest of South Africa on the basis of region.
Based on region, the South Africa TV Broadcasting market is segmented into Gauteng, KwaZulu-Natal, Western Cape, Eastern Cape, and the Rest of South Africa. Gauteng will continue to hold the largest market share due to the region's rising living standards which is boosted due to mining, industrial, commercial, and financial activities in the region. Moreover, according to the data provided by statistics, South Africa’s approximately 26% of the total country’s population reside in this region leading to increasing penetration of television in the households.
Major operating companies operating in the South Africa TV broadcasting market are:
- MultiChoice Africa (Pty) Limited
- Electronic Media Network Limited (PTY) Ltd.
- Openview (PTY) Ltd
- StarTimes Media South Africa (Pty) Ltd (StarSat)
- The South African Broadcasting Corporation (SABC)
- Zee TV South Africa (Pty) Ltd
Furthermore, to gain competitive advantage and to grab a large audience base, many brands are launching new platforms in partnership with other brands. For instance, the South African Broadcasting Corporation (SABC), the public broadcaster in the country, has launched its OTT platform, “SABC plus” in collaboration with the major player Hisense International Co. Ltd. in 2022 in the worldwide consumer electronics and home appliance markets.
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“Due to the rising penetration of television in households which is being affected by the rising per capita income which provides consumers more purchasing power and the increasing pay tv viewership is driving the market of South Africa TV broadcasting market. Furthermore, the rising popularity of live sports channels due to increasing surge of sports in the country and surging demand of local content in local language of the country is further boosting the demand of South Africa TV broadcasting market.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
South Africa TV Broadcasting Market By Type (Digital Terrestrial Television, Satellite Television, IPTV, Others), By Revenue Generation (Subscriptions, Advertising and Others) By Region, By Company, Forecast & Opportunities, 2018-2028F, has evaluated the future growth potential of South Africa TV broadcasting market and provides statistics & information on market size, structure, and future market growth. the report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the TV broadcasting market in South Africa.