When you embark on e-commerce, whether as a pure player or as a “physical” business adapting to current digital trends, it is necessary to take a step back from your activity in order to observe, analyze and al fine to understand what is happening there.
Where some physical stores relied primarily on attendance, turnover generated or the number of customers, e-commerce has opened the doors to detailed analysis and understanding of its results thanks to relatively simple to grasp. You can easily get increased traffic if you use bulk url opener to open multiple urls at once.
7 enlightening statistics on e-commerce
To stand out, boost your conversion rate and increase your sales , there are many very useful tools and resources . But sometimes it's also necessary to take a step back and look at the numbers to get an overview of the industry. We are thus better able to make informed decisions for our e-commerce site.
1. Sources of traffic for e-commerce sites
One of the essential variables for an e-commerce site is the source of its traffic .
As this graph shows, direct traffic accounts for 40% of visits to e-commerce sites. This channel essentially shows loyal customers who have added the site to their favorites or typed it directly into their browser's search bar.
The other sources of traffic are therefore more interesting. Natural referencing accounts for 34% of visits, far ahead of referring sites (10%) or social networks (6%).
2. If it is crucial to know the origin of visitors to your e-commerce site, it is even more important to determine the sources of traffic that generate the most purchases (conversions). Indeed, it allows you to refine your web marketing strategy and focus your efforts on the best performing channels.
These figures from Custora are representative: natural referencing is the source of 22% of online purchases (in 2016). It is closely followed by emailing , which is therefore far from being exceeded (20%) and by paid referencing (19%).
3. The weight of e-commerce continues to increase
In a hyper-connected society, e-commerce has not however replaced traditional in-store sales. However, its gradual evolution is able to illustrate the importance that e-commerce has taken in recent years.
As this study indicates, in 2015 e-commerce accounted for “only” 10% of total retail sales. This is evidenced by its rapid evolution, going from 4% in 2005 to 10% ten years later. And those numbers keep growing! Online commerce is attracting more and more new generations of Internet users, thus establishing itself as a sector of the future.
4. Social networks and e-commerce
Although they are not the channel bringing the most visits or conversions, social networks remain a privileged means for Internet users to unearth new products.
At this level, Pinterest is clearly doing well. Indeed, 55% of its users say they use it to find and buy products. Its two dolphins, Facebook and Instagram, are far behind, with only 12%. This is an additional reason to boost your visibility on this social network .
5. The weight of mobile in e-commerce
Mobile browsing has truly exploded in recent years, and e-commerce is no exception to this phenomenon.
According to this study, the mobile medium represents 42% of the traffic of e-merchants, followed by desktop computers (41%).
However, when looking at revenue by medium, the share of mobile drops to 21% (desktop taking the lead with 63%).
Thus, the mobile has become an essential medium for e-merchants, since it is the one that generates the most visits. However, the computer remains the means preferred by Internet users to make their purchases.
6. E-commerce delivery
Delivery is a crucial point for any online store, and it is also one of the main reasons why customers abandon their shopping cart .
These figures highlight the growing preference of consumers for alternative delivery locations:
- Store ;
- Friend or family member;
- Relay point ;
- Workplace ;
7. The place of marketplaces in e-commerce
As we saw above, SEO provides a significant share of e-merchant traffic.
However, it is not always on the search engines that Internet users begin to hunt for new products.
As the numbers above indicate, 35% of product research begins on marketplaces , with Amazon at the top of the list. This confirms the importance for e-merchants of being well referenced on Amazon and other marketplaces.