There are many tools available for improving your website's conversion rate. For example, heatmaps can track A/B tests, while on-site surveys can gather feedback. And of course, a solid CRO's strategy can improve overall conversion rates. Tools for CRO's aren't just about improving final conversion rates they also can help you create hooks and improve the user experience.
Hotjar is one such tool, which allows you to build surveys and feedback polls and analyze their results. This feedback can be invaluable for your CRO's efforts. Lucky Orange is another tool that records visitor sessions, giving you insight into why visitors didn't convert. The tool also offers heatmaps, conversion funnels, form analytics, and polls.
When it comes to CRO's, there are many factors that impact their costs. First, these services are highly specialized, and they require meticulous attention to detail. Think of a Lamborghini - it costs a fortune, has a long waiting list, and is available only from one place. Similarly, the costs of CRO's depend on human capital, which includes both the time of existing team members and any new team members hired.
These costs also include the fees of external consultants or agency teams. Secondly, the ROI of CRO's is not guaranteed. This is because it requires both parties to invest in the project. While the initial investment is high, it pays off in the long run. In general, the ROI of conversion optimization is measurable, but it may take ten to fourteen months to start seeing a noticeable improvement.